Efficient event marketing with guidle and TICKETINO

Events should be published where potential ticket buyers look for information—namely, in regional media and event calendars. This is exactly what the collaboration between TICKETINO and guidle enables. Events entered in the TICKETINO system automatically gain additional reach thanks to a well-designed interface and a strong media network.

guidle serves as a central platform for digital content from culture, leisure, society, and tourism. The solution ensures that information is captured in a structured way, carefully maintained, and reused across multiple channels. Once entered, the data is automatically distributed to various media outlets and systems.

Openness and flexibility are at the core: guidle connects systems, organizations, industries, and regions, and integrates smoothly into existing IT environments. At the same time, the platform allows anyone to participate in digital exchange through free access and personal support. The guidle editorial team also handles verification, research, data entry, and ongoing updates to ensure the highest content quality.

Thanks to the long-standing collaboration between guidle and TICKETINO, all events created in TICKETINO are automatically transferred to guidle and assigned to your account using your Organizer ID. Each account receives distribution of five events per year to selected local event calendars as well as regional and national media—free of charge and with no additional effort for organizers (Media Service Small).

Organizers seeking even greater reach can book additional media services at special rates directly in the TICKETINO cockpit, further expanding their media presence.

If you use TICKETINO as an organizer, you can request your guidle cockpit login via email at marketing@ticketino.com to access your media services and, if needed, book additional advertising options. Discounts for multiple bookings make it possible for smaller budgets to achieve significant visibility per event.

The integration between TICKETINO and guidle offers event organizers the following benefits:

• Automatic transfer of relevant event data to guidle when creating or updating an event.

• Publication on selected event calendars and media within the guidle network.

• Option to book additional media services at special rates.

This creates a streamlined, effective, and flexible marketing solution—completely effortless.

Organizers using TICKETINO also benefit from:

The Media Service Large can be booked for CHF 150 instead of CHF 230 per event. This significantly increases media presence and ensures the event appears in an expanded distribution network.

Installation

Booking extended media distribution is quick and straightforward:

1. Install the guidle application in the TICKETINO cockpit under “Apps.”

2. Select the desired event.

3. Review the available media offerings.

4. Confirm with “Book Media Pool Large (paid) at guidle.”

guidle will then activate the media presence and follow up with access credentials and the invoice.

The interface between guidle and TICKETINO makes event marketing easier than ever. Enter your event once, distribute it widely—efficient, flexible, and ideal for reaching your target audiences directly.