With around 75,000 visitors, 350 exhibitors and an exhibition area of 16,000 square metres, the Zuger Messe is the largest autumn fair in Central Switzerland. Ticketing and exhibitor management are correspondingly complex.
From 24 October to 1 November 2026, the Zuger Messe will take place for the 53rd time. It is the largest autumn fair in Central Switzerland, featuring many exciting special exhibitions, a diverse range of exhibitors, an entertaining programme and a wide variety of food and drink.
Over 9 days, around 350 exhibitors will welcome some 75,000 visitors. The demands on exhibitor management and ticketing are correspondingly complex.
To meet them, the Zuger Messe relies on the event management software profairs, which is connected to the TICKETINO system via a REST API.
Find out more about the Zuger Messe's custom ticketing solution on our website.
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Whether it's white-label, a box office system, time slot booking, hotel reservations, name badge printing, webhooks, a REST API, an event calendar, marketing automation, cross-selling or lead scanning – TICKETINO will be happy to develop a custom ticketing or guest management solution tailored to your requirements.
Book a demo now or get in touch with no obligation by email at marketing@ticketino.com or by phone at +41 43 500 40 80.
The TICKETINO team wishes you a great time at the 53rd Zuger Messe!